Ask An Agent: Using Snapchat to Promote Teen Programs?

askanagent2You’ve got questions,  we’ve got answers! Our volunteer Agents are on the job! Here’s what they have to say this week….

Question:  Snapchat: how do you use it to get info to teens and attract them to the library? (besides asking the teens to help set it up!) I’m struggling to 1) just USE it & work it, for goodness sake. and 2) how to promote library services, displays & programs effectively if what you post is only up for a very short time.

 Laura (Wabash Carnegie Public Library) says:

Using Snapchat to promote a specific thing is hard, because everything does vanish very quickly. I’ve primarily used it to show what goes on at our activities, which has involved me filming a brush bot, using filters while teens make funny faces, and showing our completed projects. I would take a hint from other online businesses. Do on the spot interviews with staff members asking them what they’re reading right now. Film your teen room (if you’re lucky enough to have one—I’m jealous!), focusing on your logo or a bowl of snacks or game controllers. If you’re really concerned with the short time your snaps will be on display, use Instagram stories. It’s similar, but you can encourage teens to swipe up and link directly to an event page on your website. That’s very handy.